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Title:Marketing management for nonprofit organizations
Authors:ID Sargeant, Adrian (Author)
Files:URL http://www.oup.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Oxford (UK)
Publisher:Oxford University Press
Year of publishing:1999
PID:20.500.12556/DKUM-28558 New window
UDC:339.13
COBISS.SI-ID:6074908 New window
NUK URN:URN:SI:UM:DK:06HBXWD7
Publication date in DKUM:01.06.2012
Views:1506
Downloads:208
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Title:Marketing management for non-profit organizations
Keywords:marketing, trženje, neprofitne organizacije, trg, segmentacija, tržno planiranje, aplikacija, izobraževanje, zdravstveno varstvo, marketing mix, marketinški splet, socialna varnost


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