| Title: | The advertising business : operations, creativity, media planning, integrated communications |
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| Authors: | ID Jones, John Philip (Editor)
ID Ogilvy, David (Dedicatee) |
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| Files: |  http://www.sagepub.com
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| Language: | English |
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| Work type: | Proceedings |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion |
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| Place of publishing: | Thousand Oaks (CA) |
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| Publisher: | Sage Publications |
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| PID: | 20.500.12556/DKUM-28577  |
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| UDC: | 659.1 |
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| COBISS.SI-ID: | 19245149 |
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| NUK URN: | URN:SI:UM:DK:JICBRXIR |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1809 |
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| Downloads: | 113 |
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| Metadata: |    |
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| Categories: | Misc.
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