| Title: | Essentials of marketing research |
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| Authors: | ID Kumar, Vineet (Author)
ID Aaker, David A. (Author)
ID Day, George S. (Author) |
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| Files: |  http://www.wiley.com/college
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | trženje, marketing, tržne raziskave, tržna analiza, strategija trženja, poslovne odločitve, informacije, podatki, baze podatkov, aplikacija, Internet, računalniške mreže, elektronsko poslovanje |
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| Place of publishing: | New York [etc.] |
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| Publisher: | #J. #Wiley |
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| PID: | 20.500.12556/DKUM-28586  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 99636480 |
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| NUK URN: | URN:SI:UM:DK:68SFQ9O5 |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2197 |
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| Downloads: | 115 |
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| Metadata: |    |
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| Categories: | Misc.
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| | | | Average score: | (0 votes) |
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