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Title:Advertising in tourism and leisure
Authors:ID Morgan, Nigel (Author)
ID Pritchard, Annette (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Oxford (UK) [etc.]
Publisher:Butterworth-Heinemann
Year of publishing:2000
PID:20.500.12556/DKUM-28597 New window
UDC:338.4
COBISS.SI-ID:182750 New window
NUK URN:URN:SI:UM:DK:QJMQG82D
Publication date in DKUM:01.06.2012
Views:901
Downloads:138
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo


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