| Title: | Marketing strategy and management |
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| Authors: | ID Baker, Michael J. (Author) |
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| Files: |  http://www.macmillan-business.co.uk
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, vodenje, management, marketing mix, marketinški splet, strategija trženja, tržno planiranje, strateško upravljanje, sposobnosti, poslovna politika, uspešnost poslovanja, verige, revizija, kontrola, potrošnik, trg, segmentacija, cilj, pozicioniranje, makroekonomija, okolje, poslovno okolje, politika okolja, proizvodi, teorija racionalnih pričakovanj, racionalizacija, matrike, konkurenca, poslovno komuniciranje, komuniciranje, struktura, promocija, evalvacija, ocenjevanje, modelira |
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| Place of publishing: | Houndmills |
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| Publisher: | Macmillan Business |
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| Year of publishing: | 2000 |
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| PID: | 20.500.12556/DKUM-28618  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4657436 |
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| NUK URN: | URN:SI:UM:DK:RQJYX6RK |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2328 |
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| Downloads: | 162 |
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| Metadata: |    |
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| Categories: | Misc.
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