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Title:Marketing management support systems : principles, tools, and implementation
Authors:ID Wierenga, Berend (Author)
ID Bruggen, Gerrit Harm van (Author)
Files:URL http://www.wkap.nl
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Boston (Mass.)
Publisher:Kluwer Academic Publishers
PID:20.500.12556/DKUM-28689 New window
UDC:339.13
COBISS.SI-ID:5310492 New window
NUK URN:URN:SI:UM:DK:KH4MZDOT
Publication date in DKUM:01.06.2012
Views:608
Downloads:45
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:marketing, trženje, poslovne odločitve, odločanje, informatika, informacijski sistemi, podpora, orodja, management, filozofija kulture, klasifikacija, formatiranje, reševanje problemov, modeli, ekspertni sistemi, optimizacija, kreativnost, ustvarjalnost, tržno planiranje, karakterizacija, ponudba, uporaba računalnika, integracija, osnove, znanje, predstava, blagovne znamke, manager, prihodnost, primeri, case study, učbeniki


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