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Title:Understanding the consumer : a European perspective
Authors:ID Dubois, Bernard (Author)
Files:URL http://www.pearsoneduc.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:London [etc.]
Publisher:Prentice Hall
Year of publishing:2000
PID:20.500.12556/DKUM-28711 New window
UDC:658.8
COBISS.SI-ID:5448476 New window
NUK URN:URN:SI:UM:DK:XTMQ3RN0
Publication date in DKUM:01.06.2012
Views:1092
Downloads:70
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:potrošnik, mišljenje, psihologija potrošnika, osebnost, motiviranje, zaznavanje, Evropa, perspektive, faktorska analiza, prodaja na drobno, poraba, image, učenje, družbeni razredi, kultura, vrednotenje, vodenje, dinamični modeli, poslovne odločitve, modeli


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