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Title:Market-led strategic change : transforming the process of going to market
Authors:ID Piercy, Nigel (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Oxford (UK)
Publisher:Butterworth-Heinemann
Year of publishing:2000
PID:20.500.12556/DKUM-28718 New window
UDC:339.13
COBISS.SI-ID:5456924 New window
NUK URN:URN:SI:UM:DK:TD7EB8LI
Publication date in DKUM:01.06.2012
Views:1208
Downloads:74
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:marketing, trženje, tržno planiranje, strategija trženja, transformacija, spremembe, organizacijski razvoj, vrednotenje, vodenje, trg, segmentacija, organiziranost, informacije, inteligentni sistemi, procesi, delovna organizacija, tržna analiza, budžetiranje, prodajna cena, prodajna politika, trgovinsko podjetje, potrošnik, zadovoljstvo, učbeniki, priročniki, primeri, case study


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