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Title:Brand storm : a tale of passion, betrayal and revenge
Authors:ID Murray, Will (Author)
Files:URL http://www.business-minds.com
 
Language:English
Work type:Manual
Organization:EPF - Faculty of Business and Economics
Place of publishing:London [etc.]
Publisher:Financial Times
Year of publishing:2000
PID:20.500.12556/DKUM-28778 New window
UDC:658.6
COBISS.SI-ID:5909788 New window
NUK URN:URN:SI:UM:DK:AXMVSNJS
Publication date in DKUM:01.06.2012
Views:1272
Downloads:53
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:blagovne znamke, karakterologija, ideje, priložnosti, upravljanje proizvodnje, operativni management, človeška kultura, čustva, prodaja na drobno, elektronsko poslovanje, marketing, trženje, potrošnik, podpora, miti, konkurenčnost, predstava, psihologija osebnosti, psihologija potrošnika, duhovnost, življenje, moč


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