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Title:Services marketing : integrating customer focus across the firm
Authors:ID Zeithaml, Valarie A. (Author)
ID Bitner, Mary Jo (Author)
Files:URL http://www.mhhe.com/marketplace
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Boston (Mass.) [etc.]
Publisher:Irwin
PID:20.500.12556/DKUM-28780 New window
UDC:658.6
COBISS.SI-ID:5954332 New window
NUK URN:URN:SI:UM:DK:AL2UUEHH
Publication date in DKUM:01.06.2012
Views:2443
Downloads:136
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:storitve, marketing, trženje, vodenje, dejavnost, integracija, potrošnik, strategija, vedenje, behaviorizem, zaznavanje, design, oblikovanje, tržne raziskave, strategija trženja, podjetje, integracijski procesi, standardi, predstava


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