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Title:Strategic marketing management : meeting the global marketing challenge
Authors:ID Anderson, Carol H. (Author)
ID Vincze, Julian W. (Author)
Files:URL http://www.hmco.com/college
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Boston (Mass.)
Publisher:Houghton Mifflin
PID:20.500.12556/DKUM-28791 New window
UDC:339.13
COBISS.SI-ID:6123292 New window
NUK URN:URN:SI:UM:DK:DJQFGAGG
Publication date in DKUM:01.06.2012
Views:2097
Downloads:63
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:marketing, trženje, strateško planiranje, management, vodenje, globalizacija, strateški management


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