| Title: | Marketing across cultures |
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| Authors: | ID Usunier, Jean-Claude (Author) |
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| Files: |  http://www.pearsoneduc.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study |
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| Place of publishing: | London [etc.] |
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| Publisher: | Financial Times |
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| Year of publishing: | 2000 |
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| PID: | 20.500.12556/DKUM-28805  |
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| UDC: | 339.5 |
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| COBISS.SI-ID: | 10535142 |
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| NUK URN: | URN:SI:UM:DK:5Q2LTCWJ |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 3261 |
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| Downloads: | 150 |
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| Metadata: |    |
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| Categories: | Misc.
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