| Title: | Building data mining applications for CRM |
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| Authors: | ID Berson, Alex (Author)
ID Smith, Stephen (Author)
ID Thearling, Kurt (Author) |
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| Files: |  http://www.osborne.com
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| Language: | English |
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| Work type: | Manual |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | information society, informatics, information technology, computer networks, internet, enterprise, electronic commerce, electronic marketing, marketing strategy, new economy, data warehousing, data base, data analysis, security, application, data structures, customer, information resources, consumer, statistics, cluster analysis, neural networks, data, trends, cases, case study |
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| Place of publishing: | New York [etc.] |
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| Publisher: | McGraw-Hill |
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| PID: | 20.500.12556/DKUM-28821  |
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| UDC: | 004.6 |
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| COBISS.SI-ID: | 11562470 |
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| NUK URN: | URN:SI:UM:DK:QTCCGN60 |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2877 |
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| Downloads: | 96 |
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| Metadata: |    |
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| Categories: | Misc.
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