| Title: | Marketing theory : a student text |
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| Authors: | ID Baker, Michael John (Editor) |
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| Files: |  http://www.itbp.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works |
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| Place of publishing: | London [etc.] |
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| Publisher: | Business Press |
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| Year of publishing: | 2000 |
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| PID: | 20.500.12556/DKUM-28832  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 20106845 |
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| NUK URN: | URN:SI:UM:DK:XKIXSS5S |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2705 |
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| Downloads: | 172 |
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| Metadata: |    |
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| Categories: | Misc.
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