| Title: | Financial Times marketing casebook |
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| Authors: | ID Rickard, Levela (Author)
ID Jackson, Kit (Author) |
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| Files: |  http://www.pearsoneduc.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study |
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| Place of publishing: | London [etc.] |
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| Publisher: | Financial Times |
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| Year of publishing: | 2000 |
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| PID: | 20.500.12556/DKUM-28833  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 20289885 |
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| NUK URN: | URN:SI:UM:DK:VUDB1VZF |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2258 |
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| Downloads: | 73 |
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| Metadata: |    |
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| Categories: | Misc.
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