| Title: | Consumer behavior |
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| Authors: | ID Hoyer, Wayne D. (Author)
ID MacInnis, Deborah J. (Author) |
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| Files: |  http://www.college.hmco.com
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| Language: | English |
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| Work type: | Manual |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | poraba, nabava, trženje, potrošnik, vedenje, behaviorizem, poslovne odločitve, odločanje, dobrine, psihologija potrošnika, zaznavanje, kultura, poslovni proces, zaščita potrošnika, nabavna politika, učbeniki |
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| Place of publishing: | Boston (Mass.) |
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| Publisher: | Houghton Mifflin |
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| PID: | 20.500.12556/DKUM-28944  |
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| UDC: | 658.8 |
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| COBISS.SI-ID: | 6058012 |
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| NUK URN: | URN:SI:UM:DK:ZFO322SC |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1946 |
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| Downloads: | 100 |
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| Metadata: |    |
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| Categories: | Misc.
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