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Title:Retail management : a strategic approach
Authors:ID Berman, Barry (Author)
ID Evans, Joel R. (Author)
Files:URL http://www.prenhall.com/bermanevans
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Upper Saddle River (New Jersey)
Publisher:Prentice Hall
PID:20.500.12556/DKUM-29004 New window
UDC:658.8
COBISS.SI-ID:8488245 New window
NUK URN:URN:SI:UM:DK:NEMFPAUO
Publication date in DKUM:01.06.2012
Views:3796
Downloads:234
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:prodaja na drobno, trgovina, lokacija, trgovske družbe, institucije, trgovanje, prodaja na debelo, spremembe, prodaja, potrošnik, identiteta, varstvo potrošnikov, psihologija potrošnika, cilj, uporaba človeških zmogljivosti, človeški potencial, operativni management, tržne poti, promocija, medorganizacijsko trženje, WWW, uporaba računalnika, potrebe, trg, segmentacija, image, strategija trženja, controlling, marketing mix, marketinški splet, trženje, nabava, poslovne odločitve, blagovne znamke, politika cen, prodajna cena, komuniciranje, oglaševanje, ekonomska propaganda, storitve, uspešnost poslovanja, elektronsko poslovanje, kariera, poklicna uspešnost, učbeniki, case study, primeri


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