| Title: | Global marketing management : a European perspective |
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| Authors: | ID Keegan, Warren J. (Author)
ID Schlegelmilch, Bodo B. (Author) |
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| Files: |  http://www.pearsoneduc.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study |
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| Place of publishing: | London [etc.] |
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| Publisher: | Financial Times |
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| Year of publishing: | 2001 |
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| PID: | 20.500.12556/DKUM-29011  |
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| UDC: | 339.5 |
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| COBISS.SI-ID: | 11386598 |
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| NUK URN: | URN:SI:UM:DK:WHSZTSWR |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2957 |
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| Downloads: | 54 |
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| Metadata: |    |
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| Categories: | Misc.
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| | | | Average score: | (0 votes) |
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