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Title:Strategic electronic marketing : managing e-business
Authors:ID Kleindl, Brad Alan (Author)
Files:URL http://www.swcollege.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Place of publishing:Cincinnati (OH)
Publisher:South-Western College Publishing
PID:20.500.12556/DKUM-29016 New window
UDC:339.13
COBISS.SI-ID:11801318 New window
NUK URN:URN:SI:UM:DK:BCLSHEEG
Publication date in DKUM:01.06.2012
Views:2514
Downloads:72
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, marketing, elektronsko trženje, prodaja, prodaja po telefonu, telemarketing, telekomunikacije, baze podatkov, elektronsko poslovanje, informacijska tehnologija, distribucija, trg, ponudba, povpraševanje, sistemi, inovacije, strategija trženja, management, poslovno okolje, pravni vidik, etika


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