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Title:Inside information : making sense of marketing data
Authors:ID Smith, David Van Lloyd (Author)
ID Fletcher, J. H. (Author)
ID McIntosh, Andrew (Author of introduction, etc.)
Files:URL http://www.wiley.co.uk
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Chichester [etc.]
Publisher:#J. #Wiley
PID:20.500.12556/DKUM-29019 New window
UDC:658.8
COBISS.SI-ID:11967545 New window
NUK URN:URN:SI:UM:DK:8XHAHJIO
Publication date in DKUM:01.06.2012
Views:1403
Downloads:135
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:tržne raziskave, marketing, trženje, strategija trženja, pristojnost, informacije, informacijski sistemi, informatika, tržna analiza, osnove, paradoksi, sposobnosti, uspešnost poslovanja, poslovne odločitve, organiziranost, osebnost, management, MIS, design, kvalitativna analiza, celovita kvaliteta, vprašalniki


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