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Title:Marketing for hospitality and tourism
Authors:ID Kotler, Philip (Author)
ID Bowen, John T. (Author)
ID Makens, James C. (Author)
Files:URL http://www.prenhall.com/kotler
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Upper Saddle River (New Jersey)
Publisher:Prentice Hall
PID:20.500.12556/DKUM-29149 New window
UDC:339.13
COBISS.SI-ID:7011356 New window
NUK URN:URN:SI:UM:DK:K2CFBINP
Publication date in DKUM:02.06.2012
Views:2126
Downloads:90
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:marketing, trženje, strategija trženja, tržne raziskave, tržno planiranje, operativni plani, prodaja, hotelirstvo, gostinstvo, turizem, poslovna strategija, turistično posredovanje, strateško planiranje, spremembe, mednarodno trženje, poslovno okolje, informacijski sistemi, potrošnik, psihologija potrošnika, vedenje, storitve, kupci, trg, segmentacija, cilj, pozicioniranje, proizvodi, design, cene, kvaliteta, zagotavljanje kvalitete, promocija, odnosi z javnostjo, ekonomska propaganda, distribucija, blagovni promet, pretok blaga, učbeniki, primeri, case study


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