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Title:Consumer behavior : buying, having, and being
Authors:ID Solomon, Michael R. (Author)
Files:URL http://www.prenhall.com/solomon
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Upper Saddle River (New Jersey)
Publisher:Prentice Hall
PID:20.500.12556/DKUM-29210 New window
UDC:658.8
COBISS.SI-ID:7012636 New window
NUK URN:URN:SI:UM:DK:LMF4DTQ9
Publication date in DKUM:02.06.2012
Views:1639
Downloads:112
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:potrošnik, zadovoljstvo, psihologija potrošnika, zaznavanje, vedenje, behaviorizem, osebnost, psihologija osebnosti, individualizem, perspektive, poraba, odločanje, trg, motiviranje, kultura, komuniciranje, segmentacija, nakup


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