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Title:Principles of marketing
Authors:ID Kotler, Philip (Author)
ID Wong, Veronica (Author)
ID Saunders, John A. (Author)
ID Armstrong, Gary (Author)
Files:URL http://www.pearsoned.co.uk/kotler
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Harlow (Essex)
Publisher:Pearson Education
Year of publishing:2005
PID:20.500.12556/DKUM-29294 New window
UDC:339.13
COBISS.SI-ID:8039452 New window
NUK URN:URN:SI:UM:DK:BCVFVDNP
Publication date in DKUM:02.06.2012
Views:2208
Downloads:134
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:marketing, management, strateško planiranje, strategija trženja, marketinški splet, marketing mix, povpraševanje, trženje, spremembe, družba, potrošnik, poslovna etika, poslovno okolje, psihologija potrošnika, cilj, trg, segmentacija, pozicioniranje, konkurenčnost, prednost, globalizacija, tržne raziskave, kupci, vedenje, proizvodi, storitve, novi proizvodi, življenjski cikel, cene, promocija, elektronsko trženje, elektronsko poslovanje, distribucija, ekonomska propaganda, oglaševanje, mednarodno trženje


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