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DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
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UM - University of Maribor
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COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
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Title:
Implementing activities within the framework of logistic and marketing functions and their influence on their level of integration
Authors:
ID
Topolšek, Darja
(
Author
)
Files:
http://www.jlst.org/uploads/topolsek_article.pdf
Language:
English
Work type:
Unknown
Typology:
1.01 - Original Scientific Article
Organization:
FL - Faculty of Logistic
Abstract:
Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords:
logistic function
,
implementing activities
,
marketing function
,
internal integration
,
inter-functional relations
Year of publishing:
2010
PID:
20.500.12556/DKUM-30988
UDC:
658.5:656.1
ISSN on article:
1854-3332
COBISS.SI-ID:
512203837
NUK URN:
URN:SI:UM:DK:LNTD5SJR
Publication date in DKUM:
05.06.2012
Views:
2115
Downloads:
42
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Logistics & Sustainable Transport
Publisher:
Fakulteta za logistiko Univerze v Mariboru, De Gruyter Open
ISSN:
1854-3332
COBISS.SI-ID:
222476800
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