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DKUM
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Title:
Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysis
Authors:
ID
Orthaber, Sara
(
Author
)
ID
Topolšek, Darja
(
Author
)
Files:
http://research.logistyka-produkcja.pl/images/stories/Numer_5/1-RELATIONSHIP_BETWEEN_CULTURE_AND_THE_LEVEL_OF_INTERNAL_INTEGRATION_OF_LOGISTICS_AND_MARKETING_FUNCTIONS.pdf
Language:
English
Work type:
Unknown
Typology:
1.01 - Original Scientific Article
Organization:
FL - Faculty of Logistic
Abstract:
Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of companyʼs logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.
Keywords:
culture
,
internal integration
,
logistic function
,
marketing function
Year of publishing:
2012
PID:
20.500.12556/DKUM-31044
UDC:
005.9
ISSN on article:
2083-4942
COBISS.SI-ID:
512409661
NUK URN:
URN:SI:UM:DK:J5NVBMMR
Publication date in DKUM:
05.06.2012
Views:
2782
Downloads:
61
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Research in logistics & production
Publisher:
Faculty of Engineering Management, Poznan University of Technology
ISSN:
2083-4942
COBISS.SI-ID:
512382013
Secondary language
Language:
English
Keywords:
kultura
,
notranja integracija
,
logistična funkcija
,
marketing
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