Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
Statistics
Login
First page
>
Show document
Show document
Title:
PREDLOG MARKETINŠKEGA SPLETA PODJETJA EPIGRAM ZA POTREBE MEDORGANIZACIJSKEGA TRGA
Authors:
ID
Kotnik, Albin
(
Author
)
ID
Vukovič, Goran
(
Mentor
)
More about this mentor...
Files:
VS_Kotnik_Albin_2012.pdf
(3,18 MB)
MD5: AE962F0DD84812E2429268A36CD033FC
PID:
20.500.12556/dkum/cbeb0824-f463-4f39-8ee8-8265261e9950
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Podjetje Epigram je majhno podjetje, katerega poslanstvo je izdelava vizualnih komunikacij, oziroma realizacija le-teh. Svoje prostore ima v industrijski coni v Šenčurju pri Kranju. V diplomski nalogi smo na podlagi raziskave prikazali marketinški splet podjetja Epigram z vidika medorganizacijskega trga oziroma naročnika. Osredotočili smo se predvsem na raziskavo marketinškega spleta in zadovoljstva uporabnikov podjetja Epigram. Zaradi majhnega števila odjemalcev in moči ter pomembnosti velikih kupcev smo se odločili za prikaz poslovanja podjetja s ključno stranko. Na podlagi pridobljenih informacij in opravljene raziskave marketinškega spleta so izdelani predlogi diplomske naloge pozitivne spremembe v podjetju Epigram in pridobitev novih potencialnih kupcev.
Keywords:
stranka medorganizacijski trg marketinški splet zadovoljstvo uporabnikov nakupni proces
Place of publishing:
Maribor
Year of publishing:
2012
PID:
20.500.12556/DKUM-31155
COBISS.SI-ID:
7058451
NUK URN:
URN:SI:UM:DK:LJY3SG17
Publication date in DKUM:
17.09.2012
Views:
1589
Downloads:
114
Metadata:
Categories:
FOV
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
Copy citation
Average score:
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
MARKETING MIX OF COMPANY EPIGRAM AT THE INTERORGANIZATION MARKET
Abstract:
The company Epigram is a small business with a mission to design and create visual communications. The company headquarters are located in the industrial zone in Šenčur near Kranj. Based on a research we conducted, the diploma thesis presents the company's marketing web from the point of interorganizational market or client. We focused primarily on a research of the marketing web and company's client satisfaction. Due to a small number of customers and the power and importance of major clients, we decided to present the company's business operations with a key customer. Based on the information obtained and our research of the marketing web this thesis shows proposals of positive changes in the company Epigram and ways to attract new potential customers.
Keywords:
costumer interorganizational market marketing mix user satisfaction purchase process
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
