| Title: | Business marketing management : B2B |
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| Authors: | ID Hutt, Michael D. (Author)
ID Speh, Thomas W. (Author) |
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| Files: |  http://websites.swlearning.com/cgi-wadsworth/course_products_wp.pl?fid=M20bI&flag=instructor&product_isbn_issn=9780324581676&disciplinenumber=415
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | FE - Faculty of Energy Technology
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| Keywords: | enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study |
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| Place of publishing: | Mason (Ohio) [etc.] |
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| Publisher: | South-Western |
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| PID: | 20.500.12556/DKUM-31293  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 18529510 |
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| NUK URN: | URN:SI:UM:DK:H5H3IEM6 |
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| Publication date in DKUM: | 05.06.2012 |
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| Views: | 2989 |
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| Downloads: | 108 |
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| Metadata: |    |
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| Categories: | Misc.
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| | | | Average score: | (0 votes) |
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