TRŽENJE IN PRODAJA STORITEV PODJETJA

Varl, Rok

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Title:	TRŽENJE IN PRODAJA STORITEV PODJETJA
Authors:	ID Varl, Rok (Author) ID Vukovič, Goran (Mentor) More about this mentor...
Files:	UNI_Varl_Rok_2012.pdf (1,64 MB) MD5: 8A87E216BC590E2D764F4A1B7EB6EFDE PID: 20.500.12556/dkum/14507648-f892-4e6e-a9d4-b29f95ac59ba
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	V diplomski nalogi smo predstavili temo Trženje storitev v podjetju Adria Airways Tehnika d.d. Diplomska naloga je sestavljena iz teoretičnega in praktičnega dela. V uvodu smo najprej predstavili naš problem, cilje, predpostavke in omejitve, metode dela in postavili hipoteze, katere smo kasneje statistično obdelali. Temu sledi teoretični del, v katerem smo opisali teorijo trženja storitev in teorijo o raziskavi trga. V tretji točki smo predstavili podjetje Adria Airways Tehnika. Najprej smo nekaj besed namenili predstavitvi in kratki zgodovini podjetja. V nadaljevanju smo opisali njihove storitve, ki jih nudijo na trgu, prostorske in kadrovske kapacitete podjetja, zakonodajo, katero morajo upoštevati pri njihovem delu ter njihovo vizijo in cilje. Zadovoljstvo kupcev z njihovimi storitvami smo ugotavljali z anketo v četrtem delu. Sledi še obrazložitev hipotez, ki smo jih postavili na podlagi pridobljenih ugotovitev in v sklepu podali morebitne smernice.
Keywords:	Raziskava, Trženje, Licenca, Pogodba, Vzdrževanje
Place of publishing:	Maribor
Year of publishing:	2012
PID:	20.500.12556/DKUM-36783
COBISS.SI-ID:	7088659
NUK URN:	URN:SI:UM:DK:K5YXVCYD
Publication date in DKUM:	13.11.2012
Views:	2243
Downloads:	305
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	MARKETING AND SALES SERVICES IN COMPANY
Abstract:	This undergraduate thesis focuses on the services marketing at the Adria Airways Tehnika d.d. Company. The thesis is composed of a theoretical and practical part. In the introduction, the problem, the objectives, the presumptions and limitations, as well as working methods are introduced. Further on, hypotheses are formed and later on statistically examined. The introduction is followed by the theoretical part which outlines the services marketing theory and the market research theory. The third part gives a broad overview of the Adria Airways Tehnika Company. Firstly, a presentation and the history of the company are briefly outlined, followed by an overview of the company’s services which they offer on the market, their facilities and staff capacities, the legislation which has to be taken into account, and their vision and goals. The customer satisfaction was evaluated on the basis of a questionnaire presented in the fourth part. The last chapter discusses the hypotheses which were formed on the basis of the findings. In conclusion, possible guidelines are given.
Keywords:	Research, Marketing, Licence, Contract, Maintenance

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