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Title:
MARKETINŠKO KOMUNICIRANJE PRIREDITEV
Authors:
ID
Uršič, Nina
(
Author
)
ID
Završnik, Bruno
(
Mentor
)
More about this mentor...
Files:
UNI_Ursic_Nina_2012.pdf
(2,77 MB)
MD5: 370FE11A91DDD33B302C8E7FF70CF787
PID:
20.500.12556/dkum/4826c5bf-81ac-488f-95c6-22d23f8d7347
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Bistvo prireditev je njihovo načrtovanje in uporaba ustreznih instrumentov marketinškega komuniciranja. Posledica pravilne izbire instrumentov predstavlja obisk oziroma ne obisk prireditve. Instrumenti morajo biti takšni, da pritegnejo pozornost ciljnih skupin in vsebujejo vse potrebne informacije o dogodku. Prireditev mora biti oblikovana tako, da bo zadovoljila obiskovalce, da bo čim večji obisk in s tem čim večji prihodki.
Keywords:
marketinško komuniciranje oglaševanje pospeševanje prodaje osebna prodaja odnosi z javnostmi neposredno trženje prireditev načrtovanje prireditve
Place of publishing:
Ravne na Koroškem
Publisher:
[N. Uršič]
Year of publishing:
2012
PID:
20.500.12556/DKUM-37128
UDC:
658.8
COBISS.SI-ID:
11241244
NUK URN:
URN:SI:UM:DK:DWK2PHNR
Publication date in DKUM:
06.12.2012
Views:
2171
Downloads:
238
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
MARKETING COMMUNICATION AT EVENTS
Abstract:
Careful planning and the use of appropriate marketing communication tools is the key to success for any event. Since the number of visitors depends on the selection of these tools, they should be implemented so as to attract the attention of your target groups and include all necessary information on that particular event. What is more, the event itself should meet and exceed the visitor's expectations in order to bring in as much revenue and attract as many visitors as possible.
Keywords:
marketing communication advertising sales promotion personal seeling public relations direct marketing events planning events
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