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Title:ODLOČITVENI MODEL ZA IZBIRO NOVE LOKACIJE ZA ŠIRITEV STORITEV PODJETJA
Authors:ID Božič, Tjaša (Author)
ID Rajkovič, Uroš (Mentor) More about this mentor... New window
Files:.pdf VS_Bozic_Tjasa_2012.pdf (399,82 KB)
MD5: CA8F54DC90EA6F600AED844BA495FE40
PID: 20.500.12556/dkum/08af1716-4d77-41ee-97a4-357979277051
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V okviru diplomske naloge smo poiskali in predlagali najprimernejšo lokacijo za širitev poslovanja podjetja. Predhodno smo raziskali, kateri dejavniki najpomembneje vplivajo na obseg poslovanja izbranega podjetja. Na podlagi literature ter izkušenj podjetja smo pripravili listo kriterijev, ki imajo določen vpliv na prodajo. Obenem smo tudi analizirali podjetje in njegovo prodajno ponudbo ter opredelili naše ključne kupce, ki jih moramo pritegniti na izbrano lokacijo. Preverili smo, katera podjetja bi nam lahko bila konkurenčna oziroma bi z nami tekmovala za iste kupce ter kako bližina konkurenčnih podjetij lahko vpliva na obseg našega poslovanja. S pomočjo programa za podporo večparameterskega odločanja DEXi smo zgradili odločitveni model in na tej osnovi ovrednotili variante. Izbirali smo med petimi potencialnimi lokacijami in na koncu predlagali najprimernejšo, upoštevajoč izbrane kriterije.
Keywords:Izbira nove lokacije, večparametrsko odločanje, DEXi, Vredana.
Place of publishing:Kranj
Year of publishing:2012
PID:20.500.12556/DKUM-37133 New window
COBISS.SI-ID:7065619  New window
NUK URN:URN:SI:UM:DK:SFH3YVJE
Publication date in DKUM:03.10.2012
Views:2576
Downloads:177
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:DECISION MODEL FOR CHOOSING A NEW LOCATION FOR EXPANDING COMPANY'S SERVICES
Abstract:The aim of this undergraduate thesis was to find and propose the most appropriate location for the company's expansion of business. Prior to this, a research was made to determine which factors most significantly affect the scale of operations of the company in question. Based on a review of literature and the company's own experience, we then compiled a list of criteria which might have some effect on the sales. Furtheron, we analysed the company and its sales offer as well as identified its key customers that need to be directed to this particular location. We also examined which companies could act as potential competitors and thus compete with the company for the same group of customers. In addition to this, we wanted to find out what effect does the proximity of competitive companies have on the scale of company's operations. Using a computer program for multi-attribute decision making (DEXi), we developed a decision-making model, on the basis of which we then evaluated the variants. Taking into account the established criteria, we completed the research by proposing the most appropriate location out of five potential candidates.
Keywords:Selecting a new location, multi-atribute decision model, DEXi, Vredana.


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