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Title:STRATEŠKI VIDIKI UPORABE POSLOVNIH REŠITEV NA PRIMERU MICROSOFTOVIH TEHNOLOGIJ
Authors:ID Jahn, Urška (Author)
ID Bobek, Samo (Mentor) More about this mentor... New window
Files:.pdf UNI_Jahn_Urska_2012.pdf (680,60 KB)
MD5: D541294306D762972DF3287BB31B12D2
PID: 20.500.12556/dkum/563e9506-bca9-4b7b-bce0-1dacb85dca9a
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Zaradi hitrih tržnih sprememb, ki se jim mora podjetje, če želi obstati na trgu, prilagajati, se povečuje uporaba IT v podjetjih, ki ima danes, zaradi velikega vpliva na poslovanje, strateški pomen. Pomembno je, da podjetje oblikuje ustrezno informacijsko strategijo in da je le-ta v skladu s poslovno strategijo podjetja. Zaradi konkurenčnih pritiskov na globalnem trgu se podjetja vse več odločajo za izboljšavo poslovanja, prenovo obstoječih IS in uvedbo celovitih informacijskih rešitev, rešitev ERP, ki podpirajo celotno poslovanje podjetja, omogočajo avtomatizacijo poslovnih procesov in izboljšajo učinkovitost zaposlenih. Tako kot uspešna uvedba in uporaba rešitve ERP zagotavlja boljše poslovanje podjetja, le-to prinaša tudi uvedba koncepta oziroma sistema, imenovanega Upravljanje odnosov s strankami, ki v poslovnem svetu predstavlja novo poslovno strategijo. Omogoča boljše zadovoljevanje potreb strank, povečuje njihovo dobičkonosnost in lojalnost. Ker se podjetja danes neprestano borijo z vedno večjimi poslovnimi potrebami, ki jih je potrebno opraviti v vedno krajših rokih, potrebujejo rešitev, ki omogoča hitrejše izvajanje procesov in odločanje. Ena izmed takšnih rešitev je Microsoft SharePoint, ki zaposlenim omogoča dobro komunikacijo, izmenjavanje idej in znanja, iskanje pravih poslovnih informacij ter posledično boljše poslovne odločitve.
Keywords:informacijska tehnologija, IT, informacijska strategija, strategija IT, celovita informacijska rešitev, ERP, upravljanje odnosov s strankami, CRM, informacijski portali, SharePoint
Place of publishing:Maribor
Publisher:[U. Jahn]
Year of publishing:2012
PID:20.500.12556/DKUM-37544 New window
UDC:004
COBISS.SI-ID:11292700 New window
NUK URN:URN:SI:UM:DK:1IACQGWR
Publication date in DKUM:19.12.2012
Views:1729
Downloads:196
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:STRATEGIC ASPECTS OF USING IT BUSINESS SOLUTIONS IN CASE OF MICROSOFT TECHNOLOGIES
Abstract:Due to rapid market changes, organizations have to adapt to and usage of right information tecnology is a key point here and a right way to final success. Today, the information technology has strategic meaning for doing business. It is very important for organization to implement information strategy, which is in compliance with business strategy. Due to constant competitive pressure on global market, more and more organizations decided to improve business processes, to renew existing information systems and to implement solutions for enterprise resource planning. Solutions ERP support the entire business processes, enabling the automation of processes and improving staff efficiency. The next solution, that improves business processes is CRM (Customer Relationship Management), which presents new business strategy and new way of thinking. CRM improves sales, marketing and service processes, that can help to increase customer's satisfaction, their profitability and loyality. Organizations also have growing business needs, they need solution, which supports faster business processes and decision making and helps to improve team work. One such solution is Microsoft SharePoint, which improves the communication between employees, the exchange of ideas and knowledge, improves finding the right business information and that leads to better and faster decision making.
Keywords:information technology, IT, information strategy, IT strategy, eneterprise resource planning, ERP, customer relationship management, CRM, information portals, SharePoint


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