Analiza pričakovanj gostov glede kakovosti ponudbe turizma na podeželju

Aleš, Urška

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Title:	Analiza pričakovanj gostov glede kakovosti ponudbe turizma na podeželju
Authors:	ID Aleš, Urška (Author) ID Rozman, Črtomir (Mentor) More about this mentor...
Files:	VS_Ales_Urska_2012.pdf (2,08 MB) MD5: 44B68F3A552239CA3FD02AF1C516B354 PID: 20.500.12556/dkum/a80b43a1-d0cf-4d90-9efa-d67bff2e808e
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	Diplomska naloga zajema analizo kakovosti ponudbe turizma na podeželju v Sloveniji. Najprej smo definirali turizem na podeželju, pogoje in možnosti za opravljanje dopolnilnih dejavnosti na kmetiji, vrste oziroma oblike turističnih kmetij, kategorizacijo kakovosti ponudbe turističnih kmetij z nastanitvijo in katere specializacije ponudbe turističnih kmetij poznamo. Raziskava je potekala tako, da smo anketo po pošti poslali 1000 naključno izbranim naročnikom kataloga Prijazno podeželje. Rezultati analize bi lahko pomagali turističnim kmetijam v Sloveniji, saj je poslovni uspeh turistične dejavnosti na kmetiji, s tem pa tudi dodatni dohodek kmetij odvisen od obiska gostov. Tako smo iz analiziranega gradiva ugotovili, da gostje radi počitnikujejo na turističnih kmetijah, ki jih še niso obiskali oziroma jim je prav lokacija pomembna za dobro obiskanost turistične kmetije. Velik poudarek dajejo vzpostavitvi pristnejšega odnosa z ljudmi na turistični kmetiji. Zato pa so presenetljivi rezultati ankete, da gostje kljub temu, da v večini radi preživljajo počitnice na podeželju ves teden, ne dajo velikega poudarka kategorizaciji turističnih kmetij, prav tako jim niso pomembni visoki standardi sob in storitev.
Keywords:	turistična kmetija, dopolnilna dejavnost, analiza, excel
Place of publishing:	Maribor
Year of publishing:	2012
PID:	20.500.12556/DKUM-38100
NUK URN:	URN:SI:UM:DK:JZATSY5P
Publication date in DKUM:	11.10.2012
Views:	2235
Downloads:	319
Metadata:
Categories:	FKBV
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Secondary language

Language:	English
Title:	Analysis of the guests' expectations regarding quality of supply of rural tourism
Abstract:	This thesis encompasses an analysis of the quality of rural tourism supply in Slovenia. First, rural tourism was defined, then terms and opportunities for supplementary activities on a farm, types or forms of agritourism farms, the categorisation of the quality of supply of agritourism farms with accommodation, and finally which specialization in agritourism farm supply we know of. The research was conducted by sending a survey via mail to 1000 randomly chosen subscribers of the catalogue Friendly Countryside (Prijazno podeželje). The results of the analysis could aid agritourism farms in Slovenia, for depending on guest visit is the business success of tourist activity on a farm as well as its supplementary income. Thus, we analyzed the material found that customers love their holidays on farms that have not visited or whose location is also important for good attendance farmhouses. Great emphasis placed on establishing a real life relationship with the people on the farm. Therefore, they are surprising results of a survey to customers despite the fact that most love to spend their holidays in the countryside throughout the week, do not put great emphasis on the categorization of rural tourism, as they are not relevant high standards of rooms and services.
Keywords:	agritourism farms, supplementary activities, analysis, excel

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