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Title:USTVARJANJE ŠTUDENTSKEGA RADIA. ANALIZA UPORABNIKOV IN PREDLOGI STRATEGIJE.
Authors:ID Švenda, Nikolina (Author)
ID Ivanišin, Marko (Mentor) More about this mentor... New window
Files:.pdf UNI_Svenda_Nikolina_2013.pdf (1,73 MB)
MD5: 90A4A9E97D3A3630F12722CC58FE9508
PID: 20.500.12556/dkum/afa8dea4-509d-4ea1-bf2d-678156e33252
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Namen diplomske naloge je predlagati programske sklope novega študentskega radia ter razvit strategijo razvoja in analizirati ciljno publiko. Cilj naloge je seznanitev s temo študentskega in spletnega radia, ker hočemo ustvariti študentski spletni radio Analizirali smo potencialno občinstvo radia oziroma študente, in izluščili, da jih zanima predvsem glasba in informacije na področju študija in izobraževanja, da radio poslušajo najpogosteje v avtomobilu zjutraj, ter preko spleta v večernih urah, ter da si želijo kvaliteten lasten radio kateri bo zastopal njihove interese.
Keywords:radio, študenti, strategija, analiza, univerza, splet
Place of publishing:Maribor
Publisher:[N. Švenda]
Year of publishing:2012
PID:20.500.12556/DKUM-38172 New window
UDC:654.254.1:689(043.2)
COBISS.SI-ID:16630038 New window
NUK URN:URN:SI:UM:DK:T7FDKT3J
Publication date in DKUM:30.01.2013
Views:5036
Downloads:132
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:CREATING STUDENT RADIO. CUSTUMER ANALYSIS AND SUGGESTIONS TO STRATEGY.
Abstract:The purpose of this diploma is to suggest program blocks for the new student radio station, to develop a strategy for its further development, and to analyze its target audience. The goal of this diploma is to get more information about student radio stations and internet radio, because we wish to establish a new student radio station. We have analyzed potential audience of the radio (students), and found out that they are mainly interested in music and information regarding their studies and education, that they usually listen to radio in the morning while driving and in the evening over the internet, and that they would like to have a high-quality radio station representing their interests.
Keywords:radio, students, strategy, analysis, university, internet


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