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DKUM
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Title:
STRATEŠKI KONCEPT TRŽENJA SLOVENIJE KOT TURISTIČNE DESTINACIJE NA KITAJSKEM TRGU - ODZIVI SLOVENSKIH TURISTIČNIH AKTERJEV
Authors:
ID
Horvat, Saša
(
Author
)
ID
Jurše, Milan
(
Mentor
)
More about this mentor...
Files:
MAG_Horvat_Sasa_2012.pdf
(2,91 MB)
MD5: E600F4B19D81C959A3AE8319CB964C34
PID:
20.500.12556/dkum/c7ff4b1d-6038-4726-9914-9c5f932beaec
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Strateški koncept trženja Slovenije kot turistične destinacije na kitajskem trgu – odzivi slovenskih turističnih akterjev.
Keywords:
Mednarodno trženje v turizmu
,
trženje turistične destinacije
,
znamka turistične destinacije
,
Slovenija kot turistična destinacija
,
LR Kitajska
,
emitivni turistični trg
,
promocija.
Place of publishing:
Maribor
Publisher:
[S. Horvat]
Year of publishing:
2012
PID:
20.500.12556/DKUM-38791
UDC:
339.5
COBISS.SI-ID:
11503388
NUK URN:
URN:SI:UM:DK:CABG8EF2
Publication date in DKUM:
14.10.2013
Views:
1989
Downloads:
450
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
STRATEGIC MARKETING CONCEPTS OF SLOVENIA AS A TOURISM DESTINATION ON THE CHINESE MARKET - RESPONSES OF SLOVENE TOURIST PROTAGONISTS
Abstract:
Strategic Marketing Concepts of Slovenia as a Tourist Destination on the Chinese Market – Responses of Slovene Tourist Protagonists.
Keywords:
Global marketing in tourism
,
marketing of tourist destination
,
tourist destination trade mark
,
Slovenia as tourist destination
,
People’s Republic of China (PRC)
,
emittive tourist market
,
promotion.
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