DEJAVNIKI USPEŠNEGA URESNIČEVANJA STRATEGIJ: PRIMER PODJETJA ATAL D.O.O.

Štricelj, Igor

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Title:	DEJAVNIKI USPEŠNEGA URESNIČEVANJA STRATEGIJ: PRIMER PODJETJA ATAL D.O.O.
Authors:	ID Štricelj, Igor (Author) ID Belak, Jernej (Mentor) More about this mentor...
Files:	UNI_Stricelj_Igor_2013.pdf (735,59 KB) MD5: D94B56FA743303C58A01E5786D6BBDAD PID: 20.500.12556/dkum/35e2fdaf-3972-43cf-b957-92452d080c37
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Na osnovi v podjetju postavljenih planskih ciljev, ugotovitve planske vrzeli se v podjetju postavi strategija, ki jo želijo doseči. Strategija je plan nalog, ki jih morajo zaposleni narediti, da bi dosegli cilj. Gre torej za uresničevanje politike podjetja. Določijo se tudi viri in sredstva, ki so potrebni, da se doseže cilj politike podjetja. Obstajajo številne razčlenitve strategij. Celovite strategije razdelimo na strategijo rasti, krčenja in ustalitve. V okviru strategije rasti je pomembna predvsem Ansoffova matrika rasti, podjetja pa lahko rastejo notranje ali zunanje. Poznamo tudi poslovne strategije in funkcijske strategije. Ko ima podjetje izoblikovane strategije, jih mora tudi uresničiti. Na uspešnost uresničevanja strategij vpliva več dejavnikov. Ti dejavniki so izbira temeljne organizacijske strukture, postavljanje operativnih planskih ciljev, oblikovanje operativne organizacijske strukture in izbira sistemov za motiviranje in kontrolo. Podrobneje sem v diplomskem delu proučil dejavnik izbira sistemov za motiviranje, kajti zaposlene je potrebno pravilno motivirati, da uresničujejo postavljene cilje. Pri motivaciji gre za željo po tem, da opravimo določeno opravilo, ko pa to naredimo, zadovoljimo svoje potrebe. Gre za silo, ki človeka pripravi do tega, da počne določeno aktivnost. Obstaja več motivacijskih dejavnikov, ki motivirajo zaposlene, da uresničujejo cilje – nagrajevanje, ustrezni delovni pogoji, varnost zaposlitve, samostojnost in odgovornost pri delu, ustvarjalnost, izobraževanje, kariera, osebni razvoj, medsebojni odnosi… Podjetja, ki znajo motivirati zaposlene, bodo uspešna pri uresničevanju strategije. Del nalog vodstva je, da usmerijo motivacijo zaposlenih k doseganju ciljev. V empiričnem delu sem naredil študijo primera podjetja Atal, kjer sem poskušal z metodo polstrukturiranega intervjuja ugotoviti, kaj motivira zaposlene, da uresničujejo cilje. Prav tako sem naredil avtorefleksijo. Ugotovil sem, da je podjetje v času svojega obstoja izvajalo vse tri celovite strategije, kar je posledica predvsem pojava recesije. Svoja spoznanja sem sklenil v ugotovitvah in podal podjetju predloge in priporočila za nadaljnje raziskovanje.
Keywords:	strategija, uresničevanje strategij, dejavniki uresničevanja strategij, motivacija.
Place of publishing:	Slovenska Bistrica
Publisher:	[I. Štricelj]
Year of publishing:	2013
PID:	20.500.12556/DKUM-39366
UDC:	005.2
COBISS.SI-ID:	11431964
NUK URN:	URN:SI:UM:DK:ELQMNHDQ
Publication date in DKUM:	09.07.2013
Views:	3568
Downloads:	639
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	THE FACTORS OF SUCCESSFUL IMPLEMENTATION OF STRATEGIES: AN EXAMPLE OF COMPANY ATAL D.O.O.
Abstract:	We determine a strategy in a company that we want to achieve on the basis of set planned goals and finding out the plan gap. Strategy is a plan of tasks that employees need to execute in order to achieve the goal. So strategy is actually an implementation of the company’s policy. Sources and assets, that we need to accomplish the goals, are also determined. There exist many different strategies. Corporation strategies are divided into growth strategy, schrinkage strategy, stabilization strategy. Very important part of growth strategy is Ansoff matrix of growth strategies. Companies can grow internally or externally. We also know business strategies and functional strategies. When a company decides, which strategies it wants to achieve, it’s time for implementation. Many factors affect the successfulness of implementation of strategies. These factors are choosing the basic organizational structure, setting operative plan goals, creating operative organizational structure and choosing a system for motivation and control. In my thesis I described in detail a factor of choosing the right motivational system, because we need to motivate employees so that they can achieve set goals. Motivation is actually a wish to do some work, and when we do it, we satisfy our needs. It is a force in a human being which makes him do some activities. There are many motivational factors – rewarding, work conditions, safety of employment, independence and responsibility at work, creativity, education, career, personal development, mutual relations. Companies, who know how to motivate employees, will be more successful when implementing strategies. Management needs to focus employees’ motivation to reaching goals. In empirical part of my thesis I made a study case of company Atal, in which I tried to find out with a method of semi structured interview what motivates employees to achieve set goals. I found out that company in the time of its existence implemented all 3 corporate strategies, which is the consequence of recession. I combined my conclusions in findings and gave to Atal proposals and recommendations for further research.
Keywords:	strategy, implementation of a strategy, factors of implementing a strategy, motivation.

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