| Abstract: | According to the information provided by the Commercial Chamber of Serbia (Privredna komora Srbije), in Republic of Serbia (RS), in the sector of trade are operating approximately 15 big merchant chains (Delhaize, Ideja, Mercator, Discommerce, Metro, Univerexport, dm – drogerie markt, Lilly, AD Podunavlje, Merkur, Tehnomanija, Veropolus,..) and more than 50.000 smaller trading enterprises, operating one up to ten shops, which are in majority organized as smaller private commercial entities. (Samostalne Trgovačke Radnje – STR). Population of Republic of Serbia is 8 millions of inhabitants, the capital of Serbia, Belgrad alone, has 2,3 millions of inhabitants.
Under consideration of described circumstances, big production and distribution enterprises, offering goods for broad consumption, are confronted with unfavorable cost related processes at the acquisition of demands and orders from buyers and also with high costs incurred at the distribution of goods itself. For this reason, various enterprises are implementing various practices, in order to obtain orders from buyers, as efficiently as possible and at lowest possible costs.
In this thesis, we analyzed the possibilities of the implementation of the unique web based portal solution, based on which smaller buyers could communicate orders by themselves, receive answers or delivery notes and communicate information about the returns of goods.
In this process we used services of Electronic Business Network Panteon.net® and solutions B2B »web-shop« Panteon.biz® created by Panteon Group®.
This diploma thesis is containing the analysis of the business operations of four enterprises: VODA (water), MLEKO (milk), KRUH (bread) and TISK (press) and of their business processes performed with their numerous small buyers – small local shops. It is representing the common problem of these enterprises, consisting of fragmentation and of large number of small buyers and related costs for the gathering of orders in the classic way, with the help of sales representatives. In the continuation, the analysis of potential improvements and solutions is performed, on the basis of web based technologies, where the appropriate solution via the web portal is suggested and elaborated. Small buyers may, with the help of this solution, enter orders and receive confirmations of orders or delivery notes efficiently, in real time and by themselves. This approach will significantly improve their control over the delivery and the responsiveness of the supplier. Supplier, thanks to this solution, will be able to reduce significantly costs of sales representatives which are now visiting small buyers less frequently than before. |
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