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Title:ANALIZA POLOŽAJA SLOVENSKE MESNOPREDELOVALNE INDUSTRIJE V RAZMERAH ODPRTEGA EVROPSKEGA TRGA
Authors:ID Simonič, Sibili (Author)
ID Oplotnik, Žan-Jan (Mentor) More about this mentor... New window
Files:.pdf MAG_Simonic_Sibili_2013.pdf (2,63 MB)
MD5: 4A98E83B6330F0E987489A1F1D3ED86D
PID: 20.500.12556/dkum/63a0f8f0-c14a-40b0-b81c-f2053dc78ff2
 
Language:Slovenian
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Magistrska naloga poskuša predstaviti današnji položaj živilskopredelovalne (predvsem mesnopredelovalne) industrije tako v Sloveniji kot v Evropi. Ugotoviti bi želeli, kakšno je stanje, kakšna je perspektiva in kateri so dejavniki konkurenčne sposobnosti na današnjem skupnem evropskem trgu. Konkurenčnost te panoge industrije je v veliki meri odvisna od konkurenčnosti domačega kmetijstva. Za slovensko kmetijstvo je značilna nizka konkurenčnost, saj nimamo ugodnih naravnih razmer, pa tudi družbene razmere v Sloveniji za kmetijstvo niso dobre. Rešitev za kmetijstvo in živilsko industrijo je v njuni povezanosti, česar se v Evropi zavedajo, saj konkurenčnost v agroživilstvu ni problem samo v Sloveniji, ampak v vseh članicah EU. Tretji pomemben člen v povezovalni verigi so trgovske družbe. Skupna kmetijska politika (SKP), ki določa okvire ekonomskega delovanja, temelji na enotnosti trga, dajanju prednosti regionalni pridelavi in finančni solidarnosti držav članic. Tržni redi za posamezne skupine kmetijskih proizvodov so zakonska podlaga te skupne politike. V nalogi je predstavljen tržni položaj mesnopredelovalne industrije, njeno konkurenčno prilagajanje evropskemu trgu in potrošniku ter problematika klavno-predelovalne industrije v Sloveniji. Mesnopredelovalna industrija spada med zelo pomembne gospodarske dejavnosti. Za doseganje dobrih ekonomskih rezultatov je potrebno, da so rejci živine, mesnopredelovalni obrati in trgovci med seboj povezani tako vertikalno kot horizontalno v sistem oskrbne verige. Pomen mesnopredelovalne industrije izhaja tudi iz vloge mesnih proizvodov za prehrano in zdravje ljudi. Danes je vse večji poudarek na zaščiti potrošnikov pred zdravju škodljivimi živili. Ugotoviti smo poskušali, kaj pomeni za mesnopredelovalno industrijo sprejetje evropske zakonodaje za to področje in katere so zahteve EU. Za uspešno prilagajanje EU je med drugim pomembna harmonizacija pravnega reda s pravnim redom EU. Pri vseh dosedanjih širitvah EU sta področji mesno- in živilskopredelovalne industrije panogi, ki zahtevata izrazito veliko pozornosti. Za predstavitev praktičnih problemov podjetij, ki se soočajo s problematiko živilstva, smo v empiričnem delu naloge predstavili dva slovenska mesnopredelovalna obrata ter njuno politiko nabave in prodaje. S pomočjo analize SWOT smo poskušali predstaviti njun tržni položaj. Zanimalo nas je, kako na njuno poslovanje vplivajo zaostrene gospodarske razmere, finančna nedisciplina in vse močnejša konkurenca tujih rejcev ter proizvajalcev mesa in mesnih izdelkov. S pomočjo pisne ankete smo izvedli raziskavo o zadovoljstvu slovenskih potrošnikov z izdelki slovenske mesnopredelovalne industrije in poskušali ugotoviti, kakšna je pripravljenost le-teh za nakup izdelkov slovenskega porekla.
Keywords:kmetijstvo, živilskopredelovalna industrija, živinoreja, mesnopredelovalna industrija, meso, Slovenija, evropski trg, potrošniki, analiza.
Place of publishing:[Maribor
Publisher:S. Simonič
Year of publishing:2013
PID:20.500.12556/DKUM-40411 New window
UDC:636
COBISS.SI-ID:11596828 New window
NUK URN:URN:SI:UM:DK:HXTGYAI6
Publication date in DKUM:05.12.2013
Views:2054
Downloads:414
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE ANALYSIS AND POSITION OF MEAT PROCESSING INDUSTRY UNDER THE CONDITIONS OF OPEN EUROPEAN MARKET
Abstract:The following master thesis examines the current situation of the Slovenian as well as the European food processing industry. The focus is set on the meat processing industry, particularly on its status and perspective. Furthermore, it discusses specific factors of its competitiveness on the current common European market. The competitiveness of this industry depends largely on the competitive position of the domestic agriculture. Slovenian agriculture suffers a low level of competitiveness, which is due to bad environmental conditions but also due to some social issues. The problematic situation of agriculture and the food industry could be achieved by active interaction of these two sectors. This issue has already been recognized by European countries, since the competitiveness of agro-food processing doesn't only pose a problem in Slovenia but also in all countries of the EU. Trading companies represent the third important link. The Common Agricultural Policy (CAP), which sets the frame for economic activities, is based on three major principles: market unity, community preference and financial solidarity of the member states. Market regulations for individual categories of agricultural products represent the legal basis of the mentioned common policy. The thesis also depicts the market situation of the meat processing industry, its competitiveness adjustment to the European market as well as to customers, and finally the problematic situation of the Slovenian slaughter and meat processing industry. The meat processing industry represents a significant part of the economic sector. In order to be able to deliver good economic results, stock farmers, food processing factories as well as traders need to form a vertical and horizontal connection system, representing the supply chain system. The importance of the meat processing industry can also be linked to the role of meat products in human consumption and health. The protection of consumers from harmful foods is currently drawing increased concern. From this perspective, the author’s research focused on how the adopted European legislation for this particular area could influence the meat processing industry and also on the EU requirements. The harmonization of the national legal system with the legal system of the EU is of significant importance for the successful adaptation to the European standard. In the context of past EU enlargements, the meat and food processing industries require careful attention. The empirical part of the thesis enlightens practical problems of companies that tackle the problematic situation of the food industry on a daily basis. The focus was set on two Slovenian meat processing factories, especially on their purchase and sales policy. The SWOT analysis method was applied to describe their market position. The author was particularly interested in how their business is tackling the problematic economic situation, the lack of financial discipline, and the increasingly competitive performance of foreign stock farmers as well as meat and meat product producers. Furthermore, a written survey was carried out to research the satisfaction of Slovenian consumers with products of the Slovenian food processing industry as well as their willingness to buy products of Slovene origin.
Keywords:agriculture, food processing industry, livestock farming, meat processing industry, meat, Slovenia, European market, consumers, analysis.


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