PROUČEVANJE PREDNOSTI IN SLABOSTI PODJETJA ZA OBLIKOVANJE POLITIKE PODJETJA

Smrečnik, Sabina

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Title:	PROUČEVANJE PREDNOSTI IN SLABOSTI PODJETJA ZA OBLIKOVANJE POLITIKE PODJETJA
Authors:	ID Smrečnik, Sabina (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	UNI_Smrecnik_Sabina_2013.pdf (11,77 MB) MD5: BECAA8B57F3AE79B64D71FB01956CA49
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V delu diplomskega seminarja smo najprej predstavili procese in metode planiranja na ravni politike podjetja. Ker pa nas je zanimalo predvsem proučevanje podjetja z opredelitvijo njegovih prednosti in slabosti, smo se posvetili proučevanju prednosti in slabosti podjetja. Opredelili smo tudi pojem politike podjetja ter njene sestavine. Teoretično smo povzeli tudi kako poteka analiza poslovanja na podlagi temeljnih računovodskih izkazov, kjer smo opisali različne metode in poteke analize računovodskih izkazov. Našteli in opisali smo tudi glavne in temeljne kazalnike za presojanje gospodarjenja. V nadaljevanju smo predstavili podjetje Avto Koletnik d.o.o., ki se ukvarja s prodajo novih vozil znamke Renault in Nissan ter rabljenih vozil. Poleg prodajne ima tudi vrsto poprodajnih aktivnosti, ki jih izvršuje v svojih delavnicah. Matično podjetje je v Mariboru, svojo poslovalnico pa ima v Radljah ob Dravi ter agenta v Prevaljah. S primerjavo enakovrstnih pojavov iz različnih časovnih obdobij in s primerjavo s konkurenčnima podjetjema smo ugotovili prednosti in slabosti našega izbranega podjetja. Analizirali smo tudi zapisano politiko podjetja Avto Koletnik d.o.o.. V zadnjem delu smo pozornost posvetili analizi računovodskih izkazov. Analizirali smo bilanco stanja in izkaz poslovnega izida, predhodno pa smo vse zneske iz računovodskih izkazov prečistili, kar pomeni, da smo s pomočjo letnih indeksov inflacije, inflacijo izločili. Izračunali smo temeljne kazalnike in le-te primerjali med zadnjimi tremi poslovnimi leti ter med konkurenti. Ko smo opravili vsa primerjanja, smo lahko povzeli prednosti in slabosti podjetja Avto Koletnik d.o.o..
Keywords:	prednosti in slabosti podjetja, politika podjetja, analiza računovodskih izkazov, primerjava enakovrstnih pojavov iz različnih časovnih obdobij, primerjava med konkurenti, temeljni kazalniki za presojanje gospodarjenja.
Place of publishing:	Radlje ob Dravi
Publisher:	[S. Smrečnik]
Year of publishing:	2013
PID:	20.500.12556/DKUM-40685
UDC:	005.5
COBISS.SI-ID:	11554332
NUK URN:	URN:SI:UM:DK:8EZEMGOD
Publication date in DKUM:	06.11.2013
Views:	2374
Downloads:	237
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	ANALYSIS OF STRENGTHS AND WEAKNESSES OF AN ENTERPRISE FOR FORMULATING ENTERPRISE'S POLICY
Abstract:	In this diploma seminar, we first presented the planning processes and methods at the level of the company’s policy. Since we were especially interested in the study of the company with regard to its strengths and weaknesses, we focused on this part. We also defined the concept of the company’s policy and its components. We theoretically summarized how business analysis is carried out on the basis of the financial statements, and we described a variety of methods and ways of financial statement analysis. We listed and described the main basic indicators for management assessment. Furthermore, we presented the company Avto Koletnik d.o.o., which is engaged in the sale of new Renault and Nissan vehicles, and used vehicles. In addition to sales, the company also includes many after-sales activities, which take place in its workshops. The parent company is located in Maribor, with a branch office in Radlje ob Dravi and an agent in Prevalje. By comparing phenomena of the same kind from different time periods and by comparing it with competitive companies, we have found the strengths and weaknesses of the selected company. We also analysed the stated policy of Avto Koletnik d.o.o. In the last part, we focused on the analysis of financial statements. We analysed the balance sheet and income statement, whereby we previously filtered all amounts in the financial statements, which means that we excluded inflation with the help of the annual inflation indexes. We calculated the basic indicators and compared them with the indicators of the last three financial years, and with the indicators of competitive companies. When we performed all the comparisons, we were able to summarize the main strengths and weaknesses of Avto Koletnik d.o.o.
Keywords:	strengths and weaknesses of the company, company's policy, analysis of the financial statements, the comparison of phenomena of the same kind from different time periods, the comparison of competitive companies, basic indicators for management assessment.

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