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Title:VPLIV INOVATIVNEGA IZDELKA NA UPORABNIKA
Authors:ID Gregorinčič, Damjan (Author)
ID Ženko, Zdenka (Mentor) More about this mentor... New window
Files:.pdf UNI_Gregorincic_Damjan_2013.pdf (763,77 KB)
MD5: 061634F44282FE2919DC8CC30B84C90D
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Vsak dan nas vedno znova sili/prepričuje k temu, da smo ustvarjalni. Brez ustvarjalnosti ljudi ne bi bilo mnogih stvari, kot pa jih imamo sedaj. Pri produciranju novih idej si lahko pomagamo s tehnikami ustvarjalnega mišljenja (na primer Brainstorming, Brainwriting in tako dalje). V zvezi z ustvarjalnostjo poznamo nekatere krožke, kot je na primer USOMID. Življenje na Zemlji se spreminja, kakor hitro se pojavljajo inovacije. Beseda inovacija nam pove, da je to dokazana koristna novost, ter da ima svoje odjemalce. Da bi avtorji inovacij bili nagrajeni je pomembno, da se vsakršna novost zaščiti. Pečica HomeChef je najnovejša Gorenjeva pečica z edinstvenim načinom upravljanja na dotik. Pečica tudi v svetovnem merilu predstavlja najnaprednejši način upravljanja pečic doslej. Gorenje d.d. je eno izmed tistih podjetij, ki se zaveda, da le najboljši obstanejo na trgu. Najboljša podjetja so tista, ki se tudi v kriznih časih obdržijo na trgu in vedno znova ustvarjajo, ter so takšna, ki so v ospredju oziroma vodilna glede novosti. Gorenje je podjetje, ki odjemalcem ponuja tisto kar potrebujejo. To je podjetje, ki izdeluje takšne izdelke, ki so prilagojeni potrebam odjemalcev.
Keywords:odjemalci, USOMID, ustvarjalnost, invencija, inovacija, inovacijski management.
Place of publishing:Maribor
Publisher:[D. Gregorinčič]
Year of publishing:2013
PID:20.500.12556/DKUM-40973 New window
UDC:001.895
COBISS.SI-ID:11520028 New window
NUK URN:URN:SI:UM:DK:XWHIPOMB
Publication date in DKUM:21.10.2013
Views:1393
Downloads:165
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE INFLUENCE OF AN INNOVATIVE PRODUCT ON THE USER
Abstract:Every new day always forces/convinces us to the fact, that we are creative. Without creativity of people, we would not have many goods, as we have now. In producing new ideas we can use the techniques of creative thinking (for example Brainstorming, Brainwriting, edc.). In relation to the creativity we know some methods; for example USOMID. Life on Earth is changing as rapidly as developing innovation. The word innovation tells us that this is a proven useful innovation, and that it has costumers. However, that the authors of innovations are compensated is important that any innovation is protected. Oven Homechef is the most advanced oven with a unique mode of touch control. In global scale the oven also presents/introduces progressive way to manage an oven so far. Gorenje d.d. is one of those companies, aware that only the best survive in the market. The best companies are those, which also keep in crisis time on market and are again and again creative, and that are always the first in the innovation. Gorenje is a company that offers what costumers need. This is a company that manufactures such products that are adjusted to the needs of customers.
Keywords:costumers, USOMID, creativity, invention, innovation, innovative management.


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