SPLETNO KOMUNICIRANJE NA PODROČJU KULTURE

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Title:	SPLETNO KOMUNICIRANJE NA PODROČJU KULTURE
Authors:	ID Kaučič, Vida (Author) ID Žilič Fišer, Suzana (Mentor) More about this mentor...
Files:	UNI_Kaucic_Vida_2013.pdf (3,58 MB) MD5: E0894172CC3B59868DECD030EC9664E6
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Diplomsko delo predstavi splet kot medij množične komunikacije ter na podlagi strateškega in tržnega komuniciranja mednarodnega projekta Evropska prestolnica kulture Maribor 2012 prouči platformo in kanale spletnega komuniciranja. Osredotoča se na raziskavo spletnega občinstva Evropske prestolnice kulture Maribor 2012 in primerjavo spletnega komuniciranja za nacionalno in mednarodno spletno javnost. S pomočjo intervjuja smo skušali razložiti razlike pri primerjavi in izpostaviti pomembnost strateškega spletnega komuniciranja na področju kulture.
Keywords:	internet, svetovni splet, Evropska prestolnica kulture Maribor 2012, tržno komuniciranje, spletno komuniciranje, spletno občinstvo
Place of publishing:	Maribor
Publisher:	[V. Kaučič]
Year of publishing:	2013
PID:	20.500.12556/DKUM-41355
UDC:	316.77:004.738.5(043.2)
COBISS.SI-ID:	17363734
NUK URN:	URN:SI:UM:DK:3RO6QMM1
Publication date in DKUM:	04.09.2013
Views:	5753
Downloads:	191
Metadata:
Categories:	KTFMB - FERI
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Language:	English
Title:	ONLINE COMMUNICATION IN THE FIELD OF CULTURE
Abstract:	On the basis of strategic and marketing communication the work presents the web as a medium of mass communication using case study of the European Capital of Culture Maribor 2012. The study focuses on analyzing platform and online communication channels. It analyzes online audiences of European Capital of Culture Maribor 2012 and through comparative analysis of national and international communication tries to explain the differences in the comparison and highlights the importance of strategic online communication on the field of culture.
Keywords:	internet, World Wide Web, European Capital of Culture Maribor 2012, marketing communications, web communications, web audience

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