| Title: | ANALIZA LOGOTIPOV V AVTOMOBILSKI INDUSTRIJI Z VIDIKA VPLETANJA SIMBOLIKE |
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| Authors: | ID Zierer, Uroš (Author)
ID Duh, Matjaž (Mentor) More about this mentor... 
ID Udir Mišič, Katja (Comentor) |
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| Files: |  UNI_Zierer_Uros_2013.pdf (2,57 MB)
MD5: 5DDBC139E41F6F6A056DA5F704DD7B10
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | Logotip na splošno opredeljujemo kot simbolni znak blagovne znamke. Njegov namen je, da predstavlja, privablja in obljublja. Avtomobilski logotipi so zelo pomemben del avtomobilske industrije in njene marketinške filozofije, saj so prepoznavni vsaj tako ali celo bolj kot imena tovarn, ki avtomobile izdelujejo. V diplomskem delu ugotavljamo pojavnosti simbolike v logotipih avtomobilske industrije ter prepoznavnost simbolov in simbolike v izbranih avtomobilskih logotipih. |
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| Keywords: | avtomobilska industrija, logotip, simbol, simbolizem |
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| Place of publishing: | Maribor |
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| Publisher: | [U. Zierer] |
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| Year of publishing: | 2013 |
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| PID: | 20.500.12556/DKUM-41368 |
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| UDC: | 655.245:659.126(043.2) |
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| COBISS.SI-ID: | 17362710 |
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| NUK URN: | URN:SI:UM:DK:WEQWKZUS |
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| Publication date in DKUM: | 30.08.2013 |
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| Views: | 6028 |
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| Downloads: | 294 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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