| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:TRŽENJSKA STRATEGIJA ZA IZBRANO PODJETJE
Authors:ID Markun, Anže (Author)
ID Vukovič, Goran (Mentor) More about this mentor... New window
Files:.pdf VS_Markun_Anze_2013.pdf (1,15 MB)
MD5: D31726919BA7DF2FB74DF4EEFD221317
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V tem diplomskem delu smo s pomočjo anketnega vprašalnika raziskali in opredelili jeklarski trg podjetij, ki se ukvarjajo z izdelavo jeklarskih izdelkov, ter njihovo trgovino. Preučevali smo območje podsaharske Afrike, še posebej pa smo se orientirali na Zambijo. Iz različne literature in virov smo na splošno opisali trženje in trženjske strategije. Pojasnili smo, kako naj se podjetje pozicionira na trgu in opozorili na prednosti in nevarnosti na jeklarskem trgu podsaharske Afrike. Nato smo izvedli empirični del naloge z opisom raziskovanega območja. Opisali smo blagovne znamke podjetja Acroni d.o.o. in predstavili podjetje Acroni d.o.o., ter izdelke, ki jih proizvajajo. Iz vidika tveganj ob vstopu na zambijski trg je pomembno dejstvo, kdo se bo lotil trženjskih aktivnosti direktno v Zambiji. Po nekaterih dobrih izkušnjah podjetja Acroni, na ostalih tujih trgih (predvsem Združene države Amerike, Indija) je najboljša možnost, izbira lokalnega posrednika, ki ima direkten vpogled na tržišče in se spozna na lokalno poslovno okolje. To je ena izmed rešitev za zmanjšanje začetnega tveganja ob vstopu na zambijski trg.
Keywords:Trženje, trženjska strategija, jeklarski trg, konstrukcijska jekla
Place of publishing:Kranj
Year of publishing:2013
PID:20.500.12556/DKUM-41558 New window
COBISS.SI-ID:7218451 New window
NUK URN:URN:SI:UM:DK:MLUFZALD
Publication date in DKUM:02.10.2013
Views:3291
Downloads:542
Metadata:XML DC-XML DC-RDF
Categories:FOV
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:MARKETING STRATEGY FOR SELECTED COMPANY
Abstract:In this thesis we are using a survey to investigate and identify the steel market companies engaged in the manufacture of steel products, as well as their trade. We studied the area of sub-Saharan Africa, especially, we oriented on Zambia. From various literature and other sources we described marketing and marketing strategy. We explained how the company is positioned in the market and highlighted the benefits and risks of the steel market in sub-Saharan Africa. Then we conducted an empirical part of the paper with a description of the pilot area. We describe trademarks of Acroni and presented the company Acroni and products they produce. From the point of view of risk when entering the Zambian market is important the fact, who will address direct marketing activities in Zambia. After some good experiences of Acroni in other foreign markets (especially the United States, India) is the best option, to choice a local intermediary who has a direct insight into the market and is familiar with the local business environment. This is one of the solutions to reduce the initial risk when entering the Zambian market.
Keywords:Marketing, marketing strategy, steel market, structural steel


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica