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Title:OPTIMIZACIJA SPLETNIH STRANI ZA SPLETNE ISKALNIKE
Authors:ID Sahornik, Aljaž (Author)
ID Hölbl, Marko (Mentor) More about this mentor... New window
Files:.pdf UNI_Sahornik_Aljaz_2013.pdf (1,45 MB)
MD5: 6DD06110ACACC408126AB8409F4CD3A2
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu je predstavljeno, kako se optimizira spletno stran za iskalnike, največ pozornosti je namenjene iskalniku Google. Opisane so metode, s katerimi se dosega čim višje rezultate pri razvrščanju spletne strani med rezultati iskanja v omenjenem iskalniku. Predstavljeni so faktorji, ki vplivajo na optimizacijo, in metode, s katerimi se izboljšuje pozicijo spletne strani v iskalniku, te so razvrščene glede na pomembnost. Opisana so orodja za merjenje rezultatov optimizacije, ki omogočajo pregled nad opravljenim delom, in osnove iskalnega marketinga ter spletnega socialnega trženja.
Keywords:optimizacija za iskalnike, optimizacija za spletne strani, spletna stran, SEO, spletni iskalniki, oglaševanje s sistemom AdWords, oglaševanje na Facebooku
Place of publishing:Maribor
Publisher:[A. Sahornik]
Year of publishing:2013
PID:20.500.12556/DKUM-41838 New window
UDC:004.77:004.774(043.2)
COBISS.SI-ID:17529366 New window
NUK URN:URN:SI:UM:DK:XKDC2XAB
Publication date in DKUM:09.09.2013
Views:2393
Downloads:231
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:OPTIMIZATION OF WEB SITES FOR SEARCH ENGINES
Abstract:The thesis presents different ways of optimizing a website for search engines, the main focus being on the most popular search engine nowadays – Google. We learned about methods for achieving the highest possible classification of our website in the search results of Google. Factors which affect the optimization and methods for improving the positioning of our website in the search engine results, followed by the order of importance were presented. Tools for measuring optimization results offering us an overview of our work were attained as well as the basics of search engine marketing and online social marketing.
Keywords:optimization for search engines, optimization for web sites, web site, SEO, search engines


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