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Title:
LEPOTNE NORME IN UPORABA LE-TEH V OGLAŠEVALSKE NAMENE
Authors:
ID
Zorec, Nina Zoja
(
Author
)
ID
Furlan, Marina
(
Mentor
)
More about this mentor...
Files:
UNI_Zorec_Nina_Zoja_2013.pdf
(1,34 MB)
MD5: CF34FA3996808F5C988B11D6DF853D69
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Telesa modelov v oglaševalskih sporočilih oblikujejo lepotne standarde v današnji družbi. Diplomska naloga se osredotoča na razvoj lepotnih idealov skozi zgodovino po svetu in na vplivu oglaševanja na lepotne standarde. Namen je ugotoviti razlike med lepotnimi ideali, predstavljenimi s strani oglaševalcev in telesi povprečnih ljudi. Zanima nas vzrok retuširanja teles modelov v oglasnih sporočilih in posledice izpostavljenosti takšnim podobam na našo samopodobo. Na koncu naloge bomo izvedli anketo, s pomočjo katere bomo skušali ugotoviti mnenje ljudi o podobah modelov v oglaševalskih sporočilih, retuširanju in preprečljivosti oglasov pri nakupu izdelkov.
Keywords:
lepotne norme
,
lepotni ideali
,
oglaševanje
Place of publishing:
Maribor
Publisher:
[N. Z. Zorec]
Year of publishing:
2013
PID:
20.500.12556/DKUM-41970
UDC:
659.1+111.85(043.2)
COBISS.SI-ID:
17393942
NUK URN:
URN:SI:UM:DK:35PTJVAG
Publication date in DKUM:
13.09.2013
Views:
2409
Downloads:
238
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
BEAUTY NORMS AND THEIR APPLICATION IN ADVERTISMENT
Abstract:
Images of models in advertisements create unrealistic beauty standards for today’s society. In this diploma paper we are going to focus on development of beauty ideals throughout history, different beauty ideal around the world and the impact of advertising on beauty standards. The purpose is to figure out the differences between beauty ideals presented by the advertisers and the bodies of average people. Our goal is to explore why advertisers use retouching tools on models' bodies to such an extreme, and also to look into the consequences that the exposure to such images has on people's self-esteem. At the end of our tasks we conducted a survey to try and study people's views on the images of models in advertisements, the retouching, and how the use of models’ bodies in images affects the ability to convince consumers to support a product.
Keywords:
advertising
,
beauty ideals
,
beauty standards
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