UPORABNOST PRISTOPA GVERILSKEGA MARKETINGA V PODJETJU WOOD STOCK

Pušnik, Samo

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Title:	UPORABNOST PRISTOPA GVERILSKEGA MARKETINGA V PODJETJU WOOD STOCK
Authors:	ID Pušnik, Samo (Author) ID Korez Vide, Romana (Mentor) More about this mentor...
Files:	VS_Pusnik_Samo_2013.pdf (1,72 MB) MD5: AEA9403BAF2D00C4C69C5652BCD8BC6B
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Podjetje Wood Stock je podjetje, ki je v fazi prodiranja na trg in ustvarjanja teže svojega imena. Gre za povsem pristni slovenski produkt, za katerim stoji 6-članska ekipa. V teoretičnem delu naloge sem predstavil, kaj gverilski marketing je, kako je nastal in kje se uporablja. Omenil sem tudi glavna imena tega področja. Predstavil sem nekaj že izpeljanih gverilskih akcij manjših in tudi večjih podjetij. Na podlagi teoretičnega dela sem lahko ocenil primernost gverilskega marketinga za podjetje Wood Stock. V praktičnem delu pa je prvotno opisano podjetje Wood Stock in njihova ročno izdelana lesena očala. In kratka tržna raziskava o ponudnikih lesenih očal in cenovnem razredu v katerem se nahajajo. Sledi opis v praksi izpeljane Wood Stock gverilske akcije, ki je bila realizirana avgusta 2013 v Ljubljani. Ocenil sem uspešnost teakcije in možnost njene uporabe na avstrijskem trgu. Opisana pa je tudi ideja za še nerealizirano gverilsko akcijo, ki bi bila primerna za podjetje Wood Stock. V sklepnem delu so strnjena vsa dejstva in ugotovitve, ali je isti gverilski pristop podjetja Wood Stock primeren tudi za avstrijski trg ali ne.
Keywords:	gverilski marketing, prodor na trg, promocija, »start-up« podjetje, lesena očala, Wood Stock.
Place of publishing:	Maribor
Publisher:	[S. Pušnik]
Year of publishing:	2013
PID:	20.500.12556/DKUM-42015
UDC:	339.138
COBISS.SI-ID:	11564316
NUK URN:	URN:SI:UM:DK:WRMVUT1D
Publication date in DKUM:	12.11.2013
Views:	1801
Downloads:	187
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	THE APPLICABILITY OF GUERRILLA MARKETING APPROACH IN COMPANY WOODSTOCK
Abstract:	Woodstock is a company which is in a phase of penetrating on the market and creating its name. It is completely slovenian product behind which stands a team of 6 members. In theoretical part of my assignment, I have written about guerrilla marketing, how it was created, what it is and where it can be used. I have also mentioned some of the significant names of this scope. I have also presented some guerrilla marketing actions from large and small companies. Theoretical part was significant for my evaluation of using guerrilla marketing in company Wood Stock. In practical part I have talked about company Wood Stock and their product- hand-made wooden glasses, followed by description of guerrilla marketing strategy, which was realised on 10.8.2013, in Ljubljana. There was also made short market research, which included other companies who are manufacturing similar wooden glasses and their price range. There was also description of the idea, which is currently unrealised, which would be also appropriate for using guerrilla marketing strategy for this company. Final part concludes all the facts and observations, if the same guerrilla marketing strategy, would be appropriate for Austrian market.
Keywords:	guerrilla marketing, penetrating the market, promotion, wooden glasses, “start-up” company, Wood Stock.

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