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Title:VLOGA ŠPORTNEGA MANAGERJA V PROCESU ZASTOPANJA ŠPORTNIKA
Authors:ID Vulević, Maja (Author)
ID Nedelko, Zlatko (Mentor) More about this mentor... New window
Files:.pdf UNI_Vulevic_Maja_2013.pdf (888,57 KB)
MD5: D47EB6825637371A9CE962D8C3E50F66
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem seminarju smo obravnavali izbrano temo: kakšna je vloga športnega managerja v procesu zastopanja športnika. Ta tema nam je bila zelo zanimiva in želeli smo ugotovit kako pomembna je ta vloga v profesionalnem športu. Tema se nam je zdela zelo aktualna, saj dandanes se športniki ne ukvarjajo s športom samo zaradi rekreacije, temveč nekaterim predstavlja glavni vir dohodka. Skozi pisanje diplomskega seminarja smo ugotovili, da je uspešen zastopnik tisti, ki ima neko širino znanja, tako ekonomskega kot tudi znanje tistega športa, čigar športnika zastopa. Vsak uspešen zastopnik, mora izpolnjevat vse osnovne naloge managerja. Vešč mora biti pri: snovanju, predvidevanju, načrtovanju, poročanju ter predvsem pri organiziranju in vodenju. Ugotoviti smo želeli, kakšna je vloga športnega managerja v procesu zastopanja športnika. Na podlagi tega smo se odločili, da bomo to najbolje izvedeli iz prakse. Sestavili smo nekaj konkretnih vprašanj obravnavanega problema in jih postavili dvema uspešnima športnima zastopnikoma. Iz odgovorov smo dobili še bolj natančen pogled, kako se sama teorija pokaže v praksi. Ugotovili smo, da je lahko več različnih načinov sklenitve posla med zastopnikom in igralcem ali klubom. Zastopnika sta nam prav tako pojasnila njun način plačila, ki ga lahko primerjamo s tem izrekom : »Več kot daš, več veljaš!« Višjo ponudbo kot zastopniki dobijo za igralca, višje je njihovo končno plačilo. Skozi ustvarjanje diplomskega seminarja smo ugotovili, da se je tudi na področju zastopanja igralcev zgodil zelo velik napredek. V tujini so začeli ustvarjati večje zastopniške agencije, ki lahko na enem mestu zastopajo znatno večje število igralcev kot pa en sam zastopnik. Zato so te agencije zelo konkurenčne posameznikom, ki tako težje pridejo do novih potencialnih strank. Predvidevamo lahko, da bo s časoma povečanje zastopniških agencij še zmanjšalo število posameznih zastopnikov. Vendar pa zastopnika izpostavljata problem pravne ter socialne varnosti športnikov v Evropi, kar bi lahko bil eden od ključnih problemov prihodnosti zastopanja športnikov. Bilo bi primerno, da bi to področje uredile mednarodne športne zveze ter smiselna bi bila uvedba nadzornega organa, ki bi imel nalogo kontrole stanja na tem področju na nivoju posameznega športa.
Keywords:Športni management, manager v športu, naloge managerja v športu, proces zastopanja igralca, slovenski zastopnik, tuj zastopnik.
Place of publishing:Šmarje pri Jelšah
Publisher:[M. Vulević]
Year of publishing:2013
PID:20.500.12556/DKUM-42112 New window
UDC:005
COBISS.SI-ID:11535132 New window
NUK URN:URN:SI:UM:DK:YTTAW2IJ
Publication date in DKUM:25.10.2013
Views:2565
Downloads:246
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE ROLE OF SPORT'S MANAGER IN PROCESS OF REPRESENTING AN ATHLETE
Abstract:The diploma seminar deals with the chosen topic: what is the sports manager role in the process of representing a sportsman? The topic seemed as a very interesting so we wanted to find out how powerful this role in the sporting area is. The topic seemed very popular as well because nowadays sportsmen do not do sports only because of recreation; it presents the main source of income. Dealing with diploma seminar we have found out that a successful representative has a thorough knowledge of economics as well as of sport he presents. Every successful representative has to fulfil all basic managers’ tasks. He has to be skilful in planning, anticipation, reporting and most of all in organising and managing. We wanted to find out what is the role of sports manager in the process of presenting a sportsman. The practice was the best way to start from. We asked two successful sports representative some concrete questions and we got a specific insight of how the theory shows in practice. There are a few different ways of how to make a deal between a representative and a player or a club. Representatives have also explained their way of payment that can be compared to the saying: »The more you give, the more you are considered! « A higher bid the representative gets for the player, a bigger their final payment is. In the process of creating our diploma seminar we have found out that in the area of presenting the players there has been a huge progress too. Abroad they have started to set up bigger representative agencies which can present a considerable higher number of players than only one single representative. These agencies are very competitive, so individual representatives can hardly get new potential customers. We can assume that more and more representative agencies will reduce the number of individual representatives. However, the representative expose the problem of legal and social protection of athletes in Europe, which could be one of the key problems in the future of representing athletes.
Keywords:Sports management, sports manager, sports manager's tasks, process of representing a player, Slovene representative, foreign representative.


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