PRIVLAČNOST FRANŠIZNEGA KONCEPTA ZA KOZMETIČNE SALONE PODJETJA KOZMETIKA AFRODITA D.O.O.

Mijošek, Ivo

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Title:	PRIVLAČNOST FRANŠIZNEGA KONCEPTA ZA KOZMETIČNE SALONE PODJETJA KOZMETIKA AFRODITA D.O.O.
Authors:	ID Mijošek, Ivo (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	UNI_Mijosek_Ivo_2013.pdf (743,21 KB) MD5: DBB99F330C90DF4DED73059797F7A317
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Delo diplomskega seminarja se osredotoča na zgodovinski razvoj franšiznega koncepta, njegove različne oblike ter ključne pravice in dolžnosti, ki jih potencialni franšizij pridobi z odločitvijo za franšizo. Nadalje teoretični del seminarja opisuje ključne sestavine vsake franšizne pogodbe ter se osredotoča na prednosti ter slabosti franšiznega koncepta, tako za franšizorja kot za franšizija. Ključni prednosti za franšizorja sta hitra prisotnost na več tujih trgih ter deljena odgovornost na področju poslovanja, franšiza pa prinaša tudi dodatni vir zaslužka v obliki pristojbin oziroma rojalitet. Ključna prednost za franšizija je zmanjšano tveganje pri lotevanju novega posla, saj dobi v zameno za plačilo (pristopna pristojbina in nadaljnje rojalitete) pravico do uporabe franšizorjevega imena, logotipa, ugleda, tehničnega znanja, preverjenega poslovnega modela ter tudi bogate izkušnje, svetovanje in pomoč pri poslovanju. Zanimanje za razvoj franšiznega koncepta se je tako pojavilo tudi za kozmetične salone v podjetju Kozmetika Afrodita, d. o. o., ki uspešno posluje na več kot 18-ih tujih trgih, je z lastnimi izdelki prisotno v več kot 6000 salonih ter piše zgodbo o uspehu že več kot 40 let. Empirični del seminarja se tako osredotoča na trenutno stanje podjetja Kozmetika Afrodita, d. o. o., na področju finančne stabilnosti, razvoja in proizvodnje izdelkov, usposobljenosti kadrov ter poslovanja njihovih kozmetičnih salonov in preverja, ali predstavlja vpeljava franšiznega koncepta za kozmetične salone Kozmetike Afrodita, d. o. o., dobro poslovno priložnost na podlagi SWOT-analize za podjetje kot potencialnega franšizorja. Seminar nato izpostavlja še področja, kjer se mora podjetje še izpopolniti pred vpeljavo franšiznega koncepta za kozmetične salone ter opiše tudi potencialne franšizije ter njihovo pridobitev v primeru odločitve za nakup franšize podjetja Kozmetika Afrodita, d. o. o.
Keywords:	Franšizing, franšizor, franšizij, oblike franšizinga, franšizna pogodba, Kozmetika Afrodita, d. o. o., Afrodita Professional, kozmetični salon.
Place of publishing:	Maribor
Publisher:	[I. Mijošek]
Year of publishing:	2013
PID:	20.500.12556/DKUM-42302
UDC:	005.5
COBISS.SI-ID:	11574812
NUK URN:	URN:SI:UM:DK:HILKFKSR
Publication date in DKUM:	20.11.2013
Views:	2911
Downloads:	370
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	ATTRACTIVENESS OF FRANCHISE CONCEPT FOR BEAUTY SALONS OF THE COMPANY KOZMETIKA AFRODITA D.O.O.
Abstract:	This undergraduate seminar is representing the historical development of franchising, various forms of franchises and fundamental rights and obligations for potential franchisees. Furthermore, the theoretical part of this seminar is explaining key components of every franchise agreement and focusing on strengths and weaknesses of franchise concept from franchisor’s and franchisee’s point of view. One of the biggest strengths for franchisor is quick expansions on various foreign markets and additional source of income from collected royalties paid by franchisee. Key strength for franchisee is lower risk when establishing his own new company, since he gets the right to use franchisors’ name, logo, reputation, know-how, established business model and of course rich experiences, advices and help with doing business. The interest of establishing franchise concept appeared also in the company Kozmetika Afrodita, d. o. o., which has been operating successfully in over 18 foreign markets with its own products in more than 6000 cosmetic salons for over 40 years. Empirical part of this seminar is therefore focusing on current financial state of the company, its development and production of products, qualification of the personnel and operations of their cosmetic salons. The purpose of empirical part of seminar is verifying the applicability of franchise concept implementation into cosmetic salons of Kozmetika Afrodita, d. o. o. based on SWOT analysis of the company as potential franchisor. Moreover, seminar investigates the departments in which company has to develop further in order to implement franchise concept into their cosmetic salons, describes potential franchisees and their acquirement in the case of their decision of buying the franchise of the company Kozmetika Afrodita, d. o. o.
Keywords:	Franchising, franchisor, franchisee, forms of franchising, franchising agreement, Kozmetika Afrodita, d. o. o., Afrodita Professional, cosmetic salon.

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