| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:KAMPANJA PROTI DIABETESU BODI ODLIČNJAK! KOT PROAKTIVNO KREIRANJE ODNOSOV Z JAVNOSTMI, ZA DOSEGANJE BOLJŠE PREVENTIVE PRED DIABETESOM
Authors:ID Lovšin, Matej (Author)
ID Ferjan, Marko (Mentor) More about this mentor... New window
Files:.pdf VS_Lovsin_Matej_2014.pdf (2,38 MB)
MD5: 49E86055EECDED311312AF0329290414
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diabetes je eden glavnih zdravstveno socialnih problemov razvitih držav. Slovenija ni izjema in skoraj 10 % odraslega prebivalstva ima diabetes ali pa so ogroženi. Vse bolj intenzivno se iščejo inovativni pristopi za omejevanje bolezni, še zlasti v nevladnem sektorju. Nevladna organizacija Zavod za izobraževanje o diabetesu je tako leta 2012 začel nacionalno kampanjo za omejevanje in preprečevanje diabetesa »Bodi odličnjak!« Gre za prvo tovrstno akcijo na področju diabetesa v Sloveniji, zato sem jo izbral za temo svojega diplomskega dela. V diplomski nalogi predstavljam kampanjo, njene cilje in ciljno publiko, kateri subjekti jo izvajajo, kakšna sta management in organizacija kampanje ter kakšno vlogo ima izobraževanje v kampanji. Zanimalo me je tudi, kako se meri uspešnost takšne kampanje in kakšni so načrti za prihodnost. Za ilustracijo na kratko predstavim tudi podobne zdravstvene kampanje po svetu, saj je v tujini ta praksa bolj razvita in predstavlja pomemben napredek pri reševanju problemov javnega zdravstva. V raziskavi sem uporabljal metodo analize podatkov in izbrane literature. Za podatke sem zaprosil tudi Nacionalni inštitut za javno zdravje. Diplomska naloga je sestavljena iz dveh delov. V prvem delu orišem teoretične osnove odnosov z javnostmi in izobraževanja ter teorije o javno zdravstvenih kampanjah, nekaj jih kot zgled dobre prakse v nadaljevanju naloge tudi predstavim. V nadaljevanju na kratko opišem bistvene značilnosti diabetesa in njegov vpliv na družbo, kasneje pa se osredotočam na kampanjo »Bodi odličnjak!« Glede na izpeljavo in doseg kampanje »Bodi odličnjak!« in v primerjavi z znanimi svetovnimi kampanjami na področju preprečevanja diabetesa, ugotavljam, da je model kampanje pravilen. Cilji kampanje so: preprečevanje diabetesa, izboljšanje rezultatov zdravljenja in opozarjanje na pomen krvnega sladkorja. Za dosego teh ciljev se izvajajo izobraževalni dogodki kot so diabetes INFO točke in vsakoletni izid strokovne publikacije »Spremenimo diabetes« . Poseben pomen so dobila kratka in jasna sporočila o pomenu krvnega sladkorja, razpoznavni logotip kampanje in gesla, kot so: »Krvni sladkor čista 5. Bodi odličnjak!«. Uspešnost in doseg kampanje se meri po številu distribuiranih izvodov izobraževalnega gradiva, številu opravljenih meritev krvnega sladkorja , obisku spletne strani in obisku dogodkov. Uspeh se meri tudi po številu objav v medijih ter branosti/gledanosti teh medijev. Za natančnejše merjenje uspešnosti in vrednotenje kampanje bi bile potrebne dodatne raziskave in spremljanje pojavnosti diabetesa. Ob naraščanju trenda diabetesa v Sloveniji je lahko taka kampanja dober model za obvladovanje diabetesa, kar sem skušal dokazati tudi v diplomski nalogi.
Keywords:Diabetes, življenjski slog, kampanja, javnost, izobraževanje
Place of publishing:Maribor
Year of publishing:2014
PID:20.500.12556/DKUM-44842 New window
COBISS.SI-ID:7354899 New window
NUK URN:URN:SI:UM:DK:I6P2FIKO
Publication date in DKUM:09.10.2014
Views:1705
Downloads:152
Metadata:XML DC-XML DC-RDF
Categories:FOV
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:CAMPAIGN AGAINST DIABETES BODI ODLIČNJAK! AS PROACTIVE CREATION OF PUBLIC RELATIONS TO ACHIEVE A BETTER PREVENTION AGAINST DIABETES
Abstract:Diabetes is one of the main health and social problems in developed countries. Slovenia is no exception, as almost 10% of its adult population have diabetes or are at risk of developing diabetes. Thus, non-governmental organizations are intensively seeking innovative approaches to preventing this disease. The Zavod za izobraževanje o diabetesu (Diabetes Education Institute) launched a national campaign titled “Bodi odličnjak!” in 2012 with the aim of limiting and preventing diabetes. The campaign is the central theme of this thesis. The aim of this thesis is to present the campaign, its objectives and its target group, provide information about who is running the campaign, describe the management and organization of the campaign and explain how the campaign education programme is implemented. We were also interested in how the success of such a campaign is measured and what the plans for the future are. We also briefly present similar campaigns across the world, since such practice is more developed in other countries and contributes significantly to solving public health problems. In this research I have used a data analysis method and selected literature review. I also obtained data from various organizations, including the National Institute of Public Health. The thesis is composed of two parts. The first part presents the theoretical basis for public relations and education, and provides an insight into the theory about public health campaigns, which are presented in the following part as an example of good practice. This is followed by a brief description of the key features of diabetes and its impact on the society, and the next part focuses on the “Bodi odličnjak!” campaign. In view of established campaigns and programmes around the world and other importent factors, I conclude that the model used for the “Bodi odličnjak!” campaign is suitable for the prevention of diabetes. The campaign's objectives are: diabetes prevention, improvement of treatment outcomes and raising awareness about blood sugar. To achieve these objectives, educational events are being organized, such as diabetes INFO points, professional publication Spremenimo diabetes (Let's change diabetes), and advertising campaigns in other media places. A special logo and the »Krvni sladkor čista 5, Bodi odličnjak!« slogan have been created to raise awareness about the importance of keeping blood sugar levels normal. The success and outreach of the campaign are measured on the basis of the number of copies of educational material distributed, the number of blood sugar tests done, the number of visits to the website, event attendance and the readership/viewership of the media advertising the campaign but for more accurate measurements, campaign should connect with one of the organizations for public opinion research and monitoring reduction in the incidence of diabetes. Despite continuous high investments in (inefficient) diabetes management systems, the upward trend of diabetes cases has not decreased. Therefore, the abovementioned campaign, if continuously developed, could be a key model to contribute to the management of diabetes.
Keywords:diabetes, prevention, campaign, the public, education.


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica