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Title:Tržna analiza in razvoj aluminijastih ohišij LED svetil
Authors:ID Gorišek, Krešimir (Author)
ID Dolšak, Bojan (Mentor) More about this mentor... New window
ID Iršič, Matjaž (Mentor) More about this mentor... New window
Files:URL MAG_Gorisek_Kresimir_2014.pdf (2,75 MB)
MD5: F3E6A567A6A627E4087955DA8F689C65
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:V magistrskem delu je predstavljena tržna analiza oziroma natančneje analiza zunanjega okolja organizacije. Privlačnost panoge smo ocenjevali s Porterjevim modelom konkurence v panogi in ugotovitve predstavili. Analizo širšega zunanjega okolja oziroma analizo političnih, ekonomskih, socialnih, tehnoloških, okoljskih in pravnih elementov smo izvedli s PESTEL analizo in ugotovitve predstavili. Magistrsko delo obsega tudi razvoj aluminijastih ohišij LED (Light Emitting Diode) svetil. Podrobneje je predstavljeno načrtovanje, oblikovanje ali konstruiranje in izdelava aluminijastega ohišja LED svetil.
Keywords:tržna analiza, strateški management, poslovno okolje podjetja, Porterjev model, PESTEL analiza, litje aluminija, razvoj izdelka, LED
Place of publishing:Maribor
Publisher:[K. Gorišek]
Year of publishing:2014
PID:20.500.12556/DKUM-44860 New window
UDC:621.3:336.012.23(043.2)
COBISS.SI-ID:18059030 New window
NUK URN:URN:SI:UM:DK:EXNAGFA9
Publication date in DKUM:03.07.2014
Views:2458
Downloads:185
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Secondary language

Language:English
Title:Market analysis and development of the aluminum housing for LED lights
Abstract:The master’s thesis presents the market analysis or more precisely an analysis of the external environment of the organization. The appeal of the branch was assessed and presented with Porter’s approach to branch analysis. The analysis of the broader external environment or more precisely of the political, economic, social, technological, environmental and legal factors was performed and presented using the PESTEL analysis. The master’s thesis also includes the development of the aluminum housing for LED lights. The planning, design or construction and manufacture of the aluminum housing for LED lights are presented in more detail.
Keywords:market analysis, strategic management, business environment analysis, Porter`s approach to branch analysis, PESTEL analysis, aluminum die casting, product development


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