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DKUM
EPF - Faculty of Business and Economics
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Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
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Title:
PRIDOBIVANJE INFORMACIJ O ŠTUDIJU NA FAKULTETI ZA ORGANIZACIJSKE VEDE UNIVERZE V MARIBORU
Authors:
ID
Kunc, Jan
(
Author
)
ID
Šprajc, Polona
(
Mentor
)
More about this mentor...
Files:
UNI_Kunc_Jan_2014.pdf
(1,24 MB)
MD5: C9B09A54B3994A3F744C280581B998B9
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Število visokošolskih zavodov v Sloveniji narašča. To povzroča vedno večjo konkurenco na področju visokega šolstva in posledično uporabo vseh aktivnosti marketinškega spleta v izobraževalnih organizacijah. Poseben pomen v marketinškem spletu izobraževalne organizacije ima promocija. S promocijo se želi izobraževalna organizacija predstaviti in pritegniti pozornost potencialnih uporabnikov. Raziskovali smo področje pridobivanja informacij o študiju študentov Fakultete za organizacijske vede Univerze v Mariboru. Opravljena je bila analiza odgovorov študentov na anketni vprašalnik. Z njo smo potrdili oziroma ovrgli postavljena raziskovalna vprašanja in hipoteze. Pri predstavitvi rezultatov raziskave smo navedli tudi nekaj predlogov za izboljšanje obstoječega stanja.
Keywords:
• marketing
,
• marketing v izobraževanju
,
• marketinški splet
,
• promocijsko komunikacijski splet
,
• promocijska orodja.
Place of publishing:
Maribor
Year of publishing:
2014
PID:
20.500.12556/DKUM-45037
COBISS.SI-ID:
7329299
NUK URN:
URN:SI:UM:DK:2PKMPLGP
Publication date in DKUM:
03.09.2014
Views:
2080
Downloads:
105
Metadata:
Categories:
FOV
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Secondary language
Language:
English
Title:
ACQUIRING INFORMATION ABOUT STUDYING AT THE FACULTY OF ORGANIZATIONAL SCIENCES UNIVERSITY OF MARIBOR
Abstract:
Number of higher education institutions is increasing in Slovenia. This leads to an increasing competition in higher education and consequently the application of all the activities of the marketing mix activities in educational organizations. Special meaning in the marketing mix of educational organizations has the promotion. The promotion aims to present an educational organization and attract the attention of potential users. We investigated the scope of obtaining information about studying students of the Faculty of Organizational Sciences University of Maribor. We did the analysis of students' answers to the questionnaire. By analysis we confirmed or rejected set research questions and hypotheses. In presenting the results of research we have listed some suggestions for improving the current situation.
Keywords:
• marketing
,
• education marketing
,
• marketing mix
,
• marketing communications mix
,
• promotion tools.
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